Privacy policy

Last updated: April 25, 2025

This Privacy Policy describes how Base Auto Parts and Marine ("Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from baseapm.com (the "Site") or otherwise communicate with us (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described herein. If you do not agree, please do not use the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons. Updates will be posted on this page and reflected by a new "Last Updated" date.

How We Collect and Use Your Personal Information

We collect personal information from various sources to provide, maintain, and improve the Services, and for other purposes described below.

What Personal Information We Collect

Information You Provide Directly:

Contact details (name, address, phone number, email)
Order details (billing address, shipping address, payment confirmation)
Account details (username, password, security questions)
Shopping activities (items viewed, cart, wishlist)
Customer support communications

Information Collected Automatically:

Usage data (device type, browser information, IP address, interactions with the Site)
Cookies and similar technologies (pixels, web beacons)

Information from Third Parties:

Service providers supporting the Site and Services, such as Shopify and payment processors
Advertising partners using tracking tools for marketing purposes

We treat all personal information collected according to this Privacy Policy.

How We Use Your Personal Information

Providing Services: Processing payments, managing accounts, fulfilling orders, handling returns, and facilitating reviews.
Marketing and Advertising: Sending marketing communications and tailoring advertisements based on your interests.
Security and Fraud Prevention: Detecting, investigating, and preventing fraudulent or unauthorized activities.
Customer Communications: Providing support and responding to your inquiries.

Cookies and Tracking Technologies

We use cookies to enhance your experience, analyze Site usage, and serve personalized content and advertisements.
You can manage cookies through your browser settings, but disabling them may affect the functionality of our Services.
For more details about Shopify’s cookie usage, visit: https://www.shopify.com/legal/cookies.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

With vendors and service providers (IT, payment processors, shipping services)
With business and marketing partners (including Shopify)
When directed by you or with your consent
With affiliates within our corporate group
In connection with business transfers (e.g., merger, acquisition)
To comply with legal obligations or protect our rights

Disclosure in the past 12 months:

Category	Categories of Recipients
Identifiers (contact details, order/account info)	Vendors, business partners
Commercial information (shopping history)	Vendors, business partners
Internet/network activity (usage data)	Vendors, business partners

We do not use or disclose sensitive personal information for inferring characteristics.

User Generated Content

Any product reviews or other content you post publicly will be accessible to anyone. We are not responsible for how others may use or share that information.

Third-Party Websites and Links

Our Site may link to third-party websites. We are not responsible for their privacy practices.
Please review the privacy policies of any third-party sites you visit.

Children's Data

Our Services are not intended for children under 16, and we do not knowingly collect their personal information.
If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention of Your Information

While we implement reasonable safeguards, no system is completely secure.
We retain personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have the following rights:

Right to Access/Know: Request details about the personal information we hold.
Right to Delete: Request deletion of your personal information.
Right to Correct: Request correction of inaccurate information.
Right to Portability: Request a copy of your personal information.
Right to Opt-out: Opt-out of targeted advertising and "sale" or "sharing" of personal information.
Right to Restrict Processing: Request a limitation on how we process your information.
Right to Withdraw Consent: Withdraw your consent where processing is based on consent.
Right to Appeal: Appeal a denial of your rights request.

To exercise these rights, contact us using the details provided below.
We will not discriminate against you for exercising your rights.

Complaints

If you are dissatisfied with how we process your data, please contact us.
Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Your information may be transferred to, stored, or processed in the United States and other countries.
Where required, we use recognized legal mechanisms to ensure your data remains protected.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can contact us at:

Base Auto Parts and Marine
Email: info@baseapm.com
Address: 475 W Channel Islands Blvd, Ste 105, Port Hueneme, CA 93041, United States
Phone: 805-985-7373